What Are Website Terms of Service?


Terms of Service are privately negotiated agreements used to define and structure the relationship between website operators and visitors/users.

Traditionally we’ve had two types of Terms. (1) Browse-Wrap and (2) Click Wrap.

Browse-Wrap agreements bind visitors b the fact that they visit, use or browse your website. They are not required to express any sort of consent. These Terms are common is basic, free information consumption sites, such as blogs, news, weather, mapping, etc..

Click Wrap Agreements force individuals to express their agreement or consent with the Terms. This is usually accomplished with an “I Accept” click. Usually at the conclusion of Account Registration or Purchase process.

Most people never read these agreements. Worse … most people don’t understand these agreements.

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